It took quite a while to decide on something that we liked; it had to be cool and catchy, something original while staying true to its urban origin but without ever coming across as arty pretentious. The branding had to be very clean and simple, one colour for versatility and block-like so it could be used as a stamp on various collateral later down the line.
Over the next few months, we will be releasing little teasers of information regarding the robotandspark exhibition next Feb. A lot of work is being done behind the scenes to get everything as perfect as can possibly be. The final list of artists is complete and all have taken delivery of their robots! There are some seriously fucking cool dudes involved now....
Full list of artists will be confirmed right here later his week.
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